Experienced, innovative and strategic group creative director overseeing marketing design, content, digital media, video, social media, paid advertising and creative operations.
Strong design and communication professional skilled in executive presence, budgeting, forecasting, marketing campaigns, art direction, brand development, mentoring and team management.
I bring clarity and insight to every strategy, aligning vision with business goals. I define clear objectives, understand the market and customer needs, and build smart, scalable plans that drive growth without sacrificing quality.
I blend design talent with Adobe expertise to deliver standout branding, websites, and marketing. I lead with a clear plan, assign roles, and keep timelines tight without sacrificing quality. I focus resources where they’ll have the most impact, and quick testing helps me make smart adjustments. Clear, consistent communication keeps my team aligned every step of the way.
I lead with trust and collaboration, creating a space where teams thrive and projects succeed. I track performance, encourage feedback, and resolve conflict with care, all while building a culture that motivates and develops future leaders.
Developed Mountain Movers’ website, marketing strategies, and sales pitches; enhanced SEO, client outreach, and branding; organized team workshops; and emphasized their reliability as a woman-led freight company.
Executed a bilingual creative design strategy for a Nationwide Dr Pepper Snapple campaign, including POS materials and a motion-activated 7UP motorcycle with sound and real 7UP cans.
Streamlined GM Financial’s creative workflows with job numbers, DAM, and brand servers, enhancing asset tracking, collaboration, transparency, and project scalability while ensuring brand consistency and efficient production management.
“She’s a process-driven, efficiency-finding creative powerhouse who is the best balance of leader and collaborator. I had the pleasure to have Sheila lead our GM Financial production team for many years, where she designed and cultivated systems and processes we are grateful to still be using every day. She leads with empathy, speaks with passion, and guides projects skillfully to success… ahead of schedule, under budget and exceeding expectations!”
Will Raymond
AVP of Live Event Production
GM Financial
“Sheila is the best ‘big picture’ Manager I have have ever worked with in my career. She is always looking for ways to make processes more streamlined and efficient.
She treated her direct reports with respect and compassion and made sure they had what they needed for work as well as lending an ear for any personal struggles they might run into. I still work with some of her former employees and we still appreciate what she did for our culture, as a team.”
Chris Rotenberry
Digital Production Manager
GM Financial
“She specializes in the complexity of managing multiple team members, project management, and collaboration often found within a marketing and communications function, including writers, designers, brand, and product managers and leaders. She has a contagious work ethic that inspires everyone to give their all to the project and deliver on time. Her work always delights and surprises me and she is a culture champion too.”
Elise Anthony
AVP Content and Communications
GM Financial
I’ve worked across financial services, retail, and electronics—industries where results matter and timelines are tight.
